Ruby Lizzie - Rebranding
Ruby Lizzie is a personal YouTube channel focused on musical theatre that resonates with theatre lovers and aspiring performers. This rebrand aimed to refine Ruby Lizzie’s visual identity and channel strategy to better reflect her artistic growth and connect more deeply with her audience through a cohesive digital presence.
Our Services
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Developed a fresh visual identity that reflected the client’s evolving brand, including a new logo, color palette, and banner design aligned with the theatrical tone of their content.
Refined channel messaging and content strategy to highlight their niche in musical theatre performance and commentary, helping attract a more targeted and engaged audience.
Optimised branding across all touch points, including thumbnails, video intros/outros, and social media bios, to ensure a cohesive and professional presence.
