For re • DO x BOOHOO, we developed a full campaign identity designed to make sustainable fashion feel more engaging, accessible and relevant to Boohoo’s audience.

From the campaign identity and “reworking the way we do fashion” slogan through to digital content, influencer partnerships and offline activation, we created an integrated campaign designed to educate, engage and encourage more sustainable behaviours. The campaign included a dedicated sustainability hub, blogs, infographics, social content and video, alongside collaborations with influencers to bring upcycling to life. Extending beyond digital, the campaign incorporated direct mail, magazine advertising, billboards and proposed TV, radio and in-person trade-in activations — creating a consistent campaign presence across multiple touchpoints.