For Preston Markets, I developed an integrated marketing communications campaign designed to increase awareness, engagement and footfall by connecting the market with local audiences in a more relevant and interactive way.

From market and communication analysis through to audience personas, SMART objectives and campaign activation, I developed a strategy using the Marketing Communication Planning Framework (MCPF) to create a clear, measurable approach. The campaign brought together OOH advertising, social media, email marketing and interactive installations with UCLan and local businesses, alongside QR code trails, digital treasure hunts, seasonal promotions, event teasers and loyalty incentives. Local storytelling unified the campaign across channels, with #ExplorePrestonMarkets creating a recognisable identity and encouraging audiences to discover more of what the market had to offer.