KFC STUDENT DELIVERY

For KFC, I developed a Q4 digital campaign designed to connect with university students during the ‘Freshers’ season, tapping into their changing lifestyles, eating habits and increased reliance on delivery.

From market research and competitor analysis through to audience personas, customer journeys and campaign strategy, I built a data-led approach using KFC’s distinctive brand voice, app-exclusive offers and gamified experiences to drive repeat orders and delivery frequency. The campaign brought together social media, targeted advertising, influencer partnerships, competitor keyword insights and eCRM, alongside a detailed £1.2M budget and implementation plan — with clear ROI, SMART objectives and success measures built in from the start.