Preston Markets Marketing Strategy
Preston Markets is a vibrant retail hub with deep cultural and historical roots. Our objective was to modernise its digital presence and strengthen community engagement by developing a tailored digital communications strategy, grounded in strategic marketing theory and practical application.
Our Services
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Built using the Marketing Communication Planning Framework (MCPF) to ensure a structured and goal-oriented approach.
Conducted a thorough context analysis of Preston Markets from a communications standpoint, identifying key digital touchpoints and client requirements.
Defined clear target markets and created customer personas to tailor messaging and channel selection effectively.
Developed SMART communication objectives to guide measurable outcomes and ensure campaign effectiveness.
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Combines digital and physical platforms to expand reach and visibility
Utilise Out-of-Home (OOH), social media, website integration, and email newsletters
Encourages interactive, community-driven, and gamified content to deepen public engagement
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Digital billboards in city centres and on public transport
Interactive installations in partnership with UCLan and local businesses
Gamification techniques such as digital treasure hunts and QR code trails for audience participation
Seasonal countdowns and exclusive promotions (e.g. Christmas Countdown)
Event teasers, local stories, and interactive features
Loyalty incentives and joint campaigns with local businesses
Dedicated campaign hashtag: #ExplorePrestonMarkets
