KFC Marketing Strategy
KFC is a globally recognised fast-food brand known for its signature fried chicken and strong market presence. This project, developed as part of a university assignment, focuses on creating a digital marketing campaign that increases brand engagement, targets key audiences effectively, and strengthens KFC’s online presence through strategic social media content and customer-focused digital experiences.
Our Services
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Conducted a comprehensive analysis of the current market and competitor activity
Identified target audiences and developed detailed customer profiles with online behaviour insights
Set clear, measurable marketing goals aligned with KFC’s brand objectives
Created a social media plan featuring creative content ideas tailored to target audiences
Performed competitor keyword research to enhance visibility and messaging
Developed customer relationship tactics to boost engagement and loyalty
Provided a budget summary for efficient resource allocation
Established a detailed implementation and evaluation plan to track and optimise campaign performance
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Produced eye-catching visuals highlighting new menu items and limited-time offers.
Created engaging lifestyle and behind-the-scenes content to humanise the brand.
Delivered consistent, on-brand messaging across all social channels to reinforce KFC’s identity.
