Boohoo Sustainability Campaign
Boohoo is a major fast-fashion e-commerce brand known for its affordable, trend-driven clothing targeting Gen Z and millennials through strong social media engagement. This campaign aimed to help Boohoo adopt a more sustainable approach and enhance its communication through a six-month digital strategy.
Our Services
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Developed “re • DO x BOOHOO” campaign identity with the slogan “reworking the way we do fashion.”
Designed a green-focused colour palette to symbolize eco-consciousness while staying true to Boohoo’s existing bright brand aesthetic.
Created a campaign logo and promotional visuals consistent with the brand’s image and sustainability message.
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Produced digital content such as blogs, infographics, videos, and social media posts to engage consumers on sustainability.
Partnered with influencers such as @vanessardaniels and @handmade.byissy to showcase upcycling and sustainable fashion practices.
Developed behind-the-scenes, interactive, and user-generated content to boost authenticity and engagement.
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Added a dedicated sustainability campaign page ("re • DO x BOOHOO") to educate consumers and showcase initiatives.
Featured articles and visual storytelling elements to promote recycled packaging and trade-in schemes.
Embedded promotional videos and imagery to create a dynamic and visually consistent user experience.
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Launched direct mail campaigns and printed advertisements in magazines like Vogue to reach consumers offline.
Designed and displayed digital and print billboards promoting sustainability messages.
Promoted and planned potential use of TV/radio ads and in-person garment trade-in points to reinforce campaign presence.
