Ruby Lizzie Branding
Industry ——————- Personal Branding, Theatre
Services ——————— Branding
Objectives & Brief
The client wanted to evolve their brand to better reflect their growing presence within the musical theatre space. Their existing visuals and messaging no longer fully captured the theatrical energy, personality, and niche focus of their content.
The brief was to create a stronger, more cohesive brand identity that would position them clearly within musical theatre performance and commentary, while attracting a more targeted and engaged audience.
What we did
We developed a refreshed visual identity, including a new logo, updated colour palette, and banner design that better reflected the theatrical tone of their content.
We refined their messaging and content strategy to clearly highlight their niche in musical theatre performance and commentary, helping to strengthen audience positioning and engagement.
Finally, we optimised branding across all touchpoints — from thumbnails and video intros/outros to social media bios — ensuring a cohesive, polished, and professional presence across every platform.
