Boohoo Sustainability Campaign | UClan
Industry ——————- Business
Services ——————— Strategy, Content Creation
Objectives & Brief
Boohoo aimed to reposition its brand within the sustainability conversation by launching “re • DO x BOOHOO”, a campaign designed to demonstrate a commitment to more responsible fashion practices. The brief focused on creating a bold, recognisable campaign identity that would align with Boohoo’s existing vibrant brand aesthetic while clearly communicating an eco-conscious message.
The objective was to educate consumers, encourage more sustainable behaviours such as garment trade-ins and upcycling, and strengthen brand perception through an integrated, multi-channel communications strategy under the slogan: “reworking the way we do fashion.”
What we did
We created the full “re • DO x BOOHOO” campaign identity, including the slogan “reworking the way we do fashion.” This involved designing a campaign logo and a green-led colour palette that reflected sustainability while staying true to Boohoo’s bold and vibrant brand style.
We built a dedicated “re • DO x BOOHOO” sustainability page to educate consumers, featuring articles, visual storytelling, and embedded promotional videos highlighting recycled packaging and garment trade-in schemes.
To drive engagement, we produced digital content including blogs, infographics, social media posts, and video content. We also partnered with influencers such as @vanessardaniels and @handmade.byissy to showcase upcycling and sustainable fashion in action, alongside behind-the-scenes and user-generated content to boost authenticity.
The campaign extended beyond digital through direct mail, magazine advertisements (including Vogue), digital and print billboards, and proposed TV/radio ads and in-person trade-in points — ensuring strong visibility both online and offline.
