Objectives & Brief

Burnley Light Opera Society asked us to focus their social media and content strategy specifically around their upcoming production of The Hunchback of Notre Dame. While their channels were active, the content lacked the targeted storytelling and campaign structure needed to build anticipation and drive ticket sales. The goal was to create a cohesive online campaign that captured the drama, scale, and emotion of the production, engaged existing followers, and reached new audiences across the community.

What we did

After shaping our content plan and creative direction, we set out to bring The Hunchback of Notre Dame to life online. We created engaging content, re-designed key visuals, and developed a clear posting strategy to enhance audience engagement. Alongside this, we managed social channels, crafted eye-catching campaigns, and optimised posts for reach and interaction — ensuring the production’s story reached audiences both old and new.