For Soft Touch Knits, we developed a warm and distinctive brand identity designed to reflect the care, craftsmanship and personal touch behind every bespoke knitted baby piece.

From the visual identity and colour palette through to the wider brand direction and digital presence, we created a cohesive foundation that positioned Soft Touch Knits as a thoughtful, handmade and personal brand. The branding was designed to appeal to parents, families and gift-buyers, balancing a soft, welcoming aesthetic with a polished and recognisable presence across digital touchpoints.